During the 2025 AAU Track & Field Club & Primaries, I helped lead social media efforts. This included creating a social media campaign, stretch and reach goals, and scheduling content. I also helped create short form videos, graphics, and produce photo content. Previously, both pages were viewed mainly by parents and coaches, however, the goal was to lower the demographic age to the younger athletes participating in the meets. Through consistent goals and planning, we were able to double our views and reach from 2024. Additionally, we were able to grow the following and bring in a younger target audience.